Tapping Into The $300B Home Decor Industry Using Contextual Search Technology
Home Decor Industry
For the first time in history we’re able to gauge the consumption patterns, inclinations, and preferences of a whole market of consumers in actual time-based in their emotional context-and just as rapidly fix the product offering to reflect their intended wants. That is nothing less than an epochal change in the $330B Home Decor market and many others.
The big three search engines and internet retailers respect home decor as a broadly diverse three-dimensional market, yet look at it via a one-dimensional lens to create a user experience without significance or private context-resulting in”search sound ” (arbitrary content or products of inferior quality). The Pure Home search technology’s three-dimensional strategy, engages the essential senses (verbal expression, visualization, and emotion) to trigger the user’s creative sub-conscience to derive psychological context from making a data set used to filter out search sound by screening for and elevating the few products which are contextually related to the user, and controlling the many who aren’t. Too much search noise leads to people not buying.
Clearing away search sound for online retailers, including Amazon.com, or high-ranking search engines is a challenge-they are overlooking emotional context. Relying upon one-size-fits-all aggregation and filtering procedures that emphasize simplicity (and lowest-common-denominator meta information ) forces product queries to a normal presentation model that doesn’t cater effectively to nuance or market product offerings or fashions genres – and consequently, most consumers and produces in home decoration.
Consumers seeking these market wares have to spend significantly more time to discover these products (if they do locate them), manually filtering through a fantastic amount of search sound. If left unattended, search sound will continue to significantly impede the operation of this market.
Home decoration is an exercise in human requirement; an individual’s desires to make a living space that occupies”that” they are, but a lot of folks don’t understand, or how to express what we’re searching for, this content and product recommendations only make sense when they’re related to a customer’s self-expression, colours, styles, psychological desires, and like products within different categories.
And while contextual or purpose recommendations have the demand-generation power of advertising, they have the advantage of performing at almost no cost. Most of all, they boost consumer satisfaction by linking consumers with products that are more appropriate for them compared to broad-appeal found at their local retailer or the algorithmic relevancy of popular search engines. However, as ridiculous as it might sound, the home decor industry as a whole has yet to adopt the Information Age.
He and his group of personalization technology fans are eager to facilitate the home decor buying process for consumers globally, producing the best degree of personalization online as to when an interior designer was standing by your side.